Nike. They always never fail to come out with really cool commercials. The first time that I really sat up and took notice of their ad were when I was 15. "Always look on the bright side of life".
When I was studying design, everyone in the course concluded that Nike shoes or products aren't the best in the market. What made them this successful is all thanks to their marketing and advertising team. Gimmicky as the ads seem, they do provide impact to consumers.
Here's one good example. Nike Shox. Here's a review on the product. On a health aspect, Nike Shox is more damaging than its promised performance. There again, people still buy the shoes. They still wear it, and they still believe in the performance of the shoe.
Yes. The all-time "boing" stampede ad.
I was curious once about if the shoe could really give out that "boing" sound. Sadly, it couldn't. I guess I really got conned by the ad. But I'm surely not the only one who thinks so too.
Here's the latest Nike ad.
This was directed by Madonna's husband, Guy Ritche. No mention of any Nike products. I guess its comes to a time that most major companies hardly use any information in their ads. Ads have since become entertainment to people. Maybe for more marketing? Or for more publicity? I can't decide.
skip to main |
skip to sidebar
About Me
About this blog
It's a blog assignment that my instructor for my Com 101 class at UB. She has required us to write stuff in here and hopefully you will (should; its just polite but rude to give nasty words) comment on the entries. True some might be controversial, but don't take them too personal.
8 comments:
I think advertisements have evolved from just providing information about a product to the new generation of exposing the product to consumers and entertaining them. In a sense I do think it's a psycological thing where the consumers talk about the advertisement and inadvertently, about the product as well.
I do think that the "brighter side of life" adverts just made use of celebrites, reaching out to the emotions of the consumers. It's amazing how these advertisements say so little about the product yet so much is communicated to the consumers.
I think advertising and marketing has all become way over commercialised, all to a point that it seems like people want to make ads with the most 'wow' factor, with the coolest effects and hottest celebrites. It seems like selling a product no longer involves selling the product per say, but the idea and gimmicks that come along with it.
and yes, i too used to think the darn nike shoe would make the boing sound!
i feel that advertisements these days are more like watching you favourite idol endorsing a certain product brand. it's more of killing two birds with one stone, if the product is really good that "star" gets part of the 'fame' and vice versa.
when products could no longer literally TEMPT their consumers, they make use of popstars or set the commercial plot a little more mysterious. all humans are curious and that is when we start taking out cash and buy their product hoping to achieve the same "effect" we see on television. it's no longer buying cause we need or want, but more of buying cos we're curious/convinced by that short clip that interupts our favourite prog every fifteen to twenty mins.
it's more of both purpose i guess. both influences each other. marketing to publicity, publicity to marketing. win-win situation.
Yea ... this is why nike is the best ... haha... i'm a nike diehard fan
anyway... the "always look on the bright side" used a low porfile catchy song in the ad...it is a growing trend nowadays that blooming musicians rather pitch their songs to advertising companies and tv serials/sitcoms than to movie producers and record labels due to the exposure they get and demand they can create...
and you said that they did not mention any products on the their latest ad...look again... almost everything used in the ad are nike products... like the jerseys, ball, the ad boards around the pitch etc.
Zelda you actually bpught the shoe to see if it make the 'boing' sound? Thats just so funny...
Anyway nike is such a huge and establish company. Put the famous tick on anything and it will sell be itself. I think a nike ad which talks about the product would just be boring. Nike ads are to entertain people and keep people talking it. That i think is the aim of nike...
It is a good point to highlight that people still believe in the performance of Nike Shox, and did not bother much about the health aspects. It shows how much impact advertisements can bring forth to the audience.
Have you seen the latest TV advertisement on Heinz Tomato Sauce where a boy throws a piece of french fries to a duck, the duck refused to swallow it until the boy allowed it to dip the fries into the tomato sauce. Haha I believe theres nothing fantastic about the sauce but my mom bought it anyway. The ad just needs to be entertaining, and of course eye-catching.
Hi Ian. I didn't buy the shoe. I went to the store to check. If there is the sound, then there's the value in buying the shoe. And its the Nike swoosh.
Yes. Nike is one brand with A LOT of branding and celebrity endorsements. With comparison to Puma or even Addias, I guess Nike has the most celebs under their belt.
to be honest, i found the "always look on the bright side of life" commercial by Nike not only to be downright catchy and entertaining, but also very much memorable because i vow the upbeat song had stayed in my head for a really long time ever since the commercial was aired. as such, every single moment i remember that simple melody, i will immediately associate it with Nike.
the same concept with the "I love you, Baby!" commercial done by Carlsberg, that is if you remember that one. The song titled "Can't take my eyes off you" originally sung by Four Seasons had also remained stuck in my head for God knows how long. but the point i'm trying to make here is, it works!!! because subsequently, it became such a huge hit with its targetted audience. people then talk, and like how Alson has pointed out in his comment, they will eventually talk about the product involved as well.
Post a Comment