Point of views.

We are all entitled to our point of views. In a way, it does help shape and mold out the quirkiness.




Yes. The all-time famous Coke vs Pepsi ads. In Pepsi's eyes, of course the Coke doesn't stand a chance at all. So far, I can't seem to find any ads that are Coke based propaganda.
HSBC has done one of their advertising campaigns in such a way. Somewhat so like having 2 sides of a coin. Or rather of how people would perceive a certain thing or idea.

Most of the time people try their best to get their agenda across to the other party, however through the brain, the message will be distorted. Be it 100% entirely or just 0.01%.

So what do you see?

Nike.

Nike. They always never fail to come out with really cool commercials. The first time that I really sat up and took notice of their ad were when I was 15. "Always look on the bright side of life".


When I was studying design, everyone in the course concluded that Nike shoes or products aren't the best in the market. What made them this successful is all thanks to their marketing and advertising team. Gimmicky as the ads seem, they do provide impact to consumers.

Here's one good example. Nike Shox. Here's a review on the product. On a health aspect, Nike Shox is more damaging than its promised performance. There again, people still buy the shoes. They still wear it, and they still believe in the performance of the shoe.

Yes. The all-time "boing" stampede ad.


I was curious once about if the shoe could really give out that "boing" sound. Sadly, it couldn't. I guess I really got conned by the ad. But I'm surely not the only one who thinks so too.

Here's the latest Nike ad.

This was directed by Madonna's husband, Guy Ritche. No mention of any Nike products. I guess its comes to a time that most major companies hardly use any information in their ads. Ads have since become entertainment to people. Maybe for more marketing? Or for more publicity? I can't decide.

Aneroxia

I guess some of you have seen this poster before. This is an ad campaign during a Fashion week in Milan. The shot was taken by Italian photographer Oliviero Toscani. The picture is of a naked anorexic woman - Isabelle Caro.

I myself was battling a mild eating disorder some time early this year. When I looked at the poster, it sort of reminded me that besides the pursue of beauty, there seems to be the neglect of health. Sometimes we get so lost with this beauty pursuit, we forget what is the exact beauty that we really do want.

To me, looking at this ad really woke me up. However in some parts of Italy, this poster had been banned. It does stir mix reactions. The extremist point of views - the pro-anorexia & the anti-anorexia. And of those in between.

Pro-anorexia thoughts: That is so not the look of an anorexia person. It's filthy and disgusting. Get it away.

Anti-anorexia thoughts: Finally someone is speaking up. Anorexia should be banned!

Well, having gone through such an experience; you sort of forget the people around you are pretty much suffering. It was hard to really start eating again. Everything you smell food, you'll feel nausea and just don't feel like eating. It's not easy. But with such a campaign, it makes the first step much more worthwhile.